LET'S GET ROLLING!

Please take some time to answer the following questions so that I can have all the necessary information on hand in the ideation and creation of your brand identity.

THANK YOU KINDLY

Please let me know of any questions or concerns!

Brand Identity: Information

Company Name

Company Overview

a little info about the project and/or business

Once more with feeling —

Sum up the above answer into its most condensed version.

Service(s) of interest

Check anything that pertains to you now or might in the future concerning this business:

Brand Identity

Package Design

Print Materials

Environmental Design

Signage

Web Design

Art Direction

Illustration

Photography

Approximate Timeframe

When would you like to have the project completed? Please note any specific deadlines already in place that you are needing graphics for.

BRAND CONTENT

Wording

What is the full name needed to be shown in the logo? Please share here if there should be emphasis on any one word over another.

Filler

Is there any info you'd like to see represented in any fashion (ie. location, Established Year, Regional notes, etc)? Brand families work best if you have a little bit of extra wording to use. Things such as "home grown" or those types of claims should be noted here (no need to be in final polished form).

Tagline

Do you have a tagline (or contenders)?

Keywords

List some keywords that best embody the impression your logo should convey.

Noun List

Compile a list of nouns that could potentially be explored as a graphic solution. ie. This is where you could tell me about that plant or animal you've identified with since childhood, or some 'thing' you believe your business could potentially be represented as. No pressure, but there's usually something sitting in your subconscious and that is a great start! :)

AUDIENCE

Target

Who is the target audience or intended market?

Market

Is the business offering unique or one of many in its market? Will you need to compete with existing and similar businesses or is it in a relatively uncrowded market?

Notable Competitors

Who are your main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity? (locally, regionally, or worldwide)

Perception

Ideally, when consumers/customers/clients see your logo or brand what should their foremost emotion be?

Reputation

What should the identity portray about the company? *not on an emotional level as the previous question, but on a logistical level.

TECHNICAL DETAILS

Where will the logo primarily be used? Will this potentially change in time?

Size Variation

What is the smallest and largest possible sizes the logo(s) need to work at? (ie. printed on a coin vs. the side of a building, or both)

VISUAL DETAILS

Preference

If there are any strong visual likes or dislikes please share, (including color).

References

Please link to any Pinterest boards or other collections of gathered inspiration you'd like to share. Otherwise, any specific brands you love the brand of? Are there specific projects of mine you've seen that you like the style of in relation to your brand?

ADDITIONAL INFO

Please share here any additional thoughts or things you feel could help in the ideation of your brand identity.

LET'S GET ROLLING!

Please take some time to answer the following questions so that I can have all the necessary information on hand in the ideation and creation of your brand identity.

THANK YOU KINDLY

Brand Identity: Information

© 2025 MF FOSTER