St. Louis Fashion Week
ART DIRECTION, BRAND IDENTITY, DESIGN
Saint Louis Fashion Week was founded by ALIVE Magazine with a mission of creating a platform from which local fashion designers can launch their careers and national designers can touch their Midwest customers. Each season, Saint Louis Fashion Week presents a curated group of emerging local fashion designers with shows in both fall and spring. Reaching over 15,000 attendees and raising over $10,000 for local charities.
In 2013, Saint Louis Fashion Week brought in creator of New York Fashion Week and former CFDA and IMG executive, Fern Mallis, as well as 36 local, regional and national designers including Samantha Pleet, Eva Franco, Casanova, Laura Kathleen, and Wai Ming.
I was commissioned to revitalize their existing brand, making it more fashion-forward, feminine and appealing to their growing audience. I created various graphics that embodied the style of the designer featured, as well as all of the print ads for the event.
Creative Direction by Elizabeth Tucker
Project Management by Lindsay Pattan
Photos provided by Samantha Pleet, Eva Franco, STLFW