Fizzy Fox Sparkling Shrub

CREATIVE DIRECTION, BRAND IDENTITY DESIGN, CUSTOM TYPOGRAPHY, PACKAGING DESIGN, ILLUSTRATION

New York City-based Nashville-based leather bag designer with structural aesthetic and a heritage ethos. We developed a wordmark logo inspired by the brand’s architectural bags, printed materials and unboxing experience with papers in bold feminine colors, and a lookbook & catalog with asymmetrical layout and thoughtful typesetting.