Jay Fram & Northwest Coffee
HOLIDAY PROMO // ART DIRECTION + DESIGN
A collaboration with photographer, Jay Fram, for his holiday promotional kit. The goal; to tell a visual story of Northwest Coffee Roasters, an independent roaster and coffee shop in St. Louis' Central West End. The kit consists of a series of photo cards, a custom blend (hand-stamped) bag of coffee cleverly coined Mugshot, and a ceramic mug. The little coffee icon is a simple coffee inspired spin on Fram's existing logo.
* Jay Fram original logomark created by Almanac / Northwest Coffee photography shown ©Jay Fram