LET'S GET ROLLING!

Please take some time to answer the following questions so that I can have all the necessary information on hand in the ideation and creation of your brand identity. 

 
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THANK YOU KINDLY

Please let me know of any questions or concerns! 

 
 
 

Brand Identity: Information 

a little info about the project and/or business
Sum up the above answer into its most condensed version.
Service(s) of interest *
Check anything that pertains to you now or might in the future concerning this business:
When would you like to have the project completed? Please note any specific deadlines already in place that you are needing graphics for.
a range is OK, but please no TBD (keep in mind, payment arrangements can be made if need be).
BRAND CONTENT
What is the full name needed to be shown in the logo? Please share here if there should be emphasis on any one word over another.
Is there any info you'd like to see represented in any fashion (ie. location, Established Year, Regional notes, etc)? Brand families work best if you have a little bit of extra wording to use. Things such as "home grown" or those types of claims should be noted here (no need to be in final polished form).
Do you have a tagline (or contenders)?
List some keywords that best embody the impression your logo should convey.
Compile a list of nouns that could potentially be explored as a graphic solution. ie. This is where you could tell me about that plant or animal you've identified with since childhood, or some 'thing' you believe your business could potentially be represented as. No pressure, but there's usually something sitting in your subconscious and that is a great start! :)
AUDIENCE
Who is the target audience or intended market?
Is the business offering unique or one of many in its market? Will you need to compete with existing and similar businesses or is it in a relatively uncrowded market?
Who are your main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity? (locally, regionally, or worldwide)
Ideally, when consumers/customers/clients see your logo or brand what should their foremost emotion be?
What should the identity portray about the company? *not on an emotional level as the previous question, but on a logistical level.
TECHNICAL DETAILS
Where will the logo primarily be used? Will this potentially change in time?
What is the smallest and largest possible sizes the logo(s) need to work at? (ie. printed on a coin vs. the side of a building, or both)
VISUAL DETAILS
If there are any strong visual likes or dislikes please share, (including color).
Please link to any Pinterest boards or other collections of gathered inspiration you'd like to share. Otherwise, any specific brands you love the brand of? Are there specific projects of mine you've seen that you like the style of in relation to your brand?
ADDITIONAL INFO
Please share here any additional thoughts or things you feel could help in the ideation of your brand identity.